Why Your Brand Isn’t Going Viral (And How to Fix It)
- jakobschmidtke
- Jul 28
- 2 min read
In 2025, viral reach isn’t just luck, it’s strategy.
If your brand is pumping out content but still not seeing the traction you know it deserves, you’re not alone. We speak with businesses every day who are showing up online but not cutting through.
Here’s why your content might be underperforming and how to fix it 👇
1. You’re Playing it Safe
Safe content = forgettable content. If you’re only posting polished product shots or generic updates, you’re missing what makes content spread: emotion and personality.
📌 Fix it: Lean into humour, tension, behind the scenes chaos, real people, transformation stories. In other words, be more human.
2. You’re Not Hooking Fast Enough
TikTok, Reels, and Shorts live or die in the first 3 seconds. If your content takes too long to grab attention, you’ve already lost the scroll.
📌 Fix it: Use scroll stopping hooks:
“What if I told you this wasn’t a $5,000 ad shoot…”
“Here’s how we made this tradie go viral…”
“Most businesses get this wrong…”
3. Your Content Isn’t Built for the Platform
Posting the same video across every platform without tweaks? That’s a mistake. Each platform favours slightly different pacing, editing, and vibe.
📌 Fix it: Know what works where. For example:
TikTok loves raw, fast edits + relatable voiceovers
Instagram loves strong visuals and quick payoffs
Facebook? Still powerful for local storytelling + community hooks
4. You’re Not Telling a Story
People remember stories, not specs. You need to show the why, not just the what.
📌 Fix it: Tell transformation stories. Client wins. Team culture. Before and afters.Make your viewer the hero of the journey.
5. You Don’t Have a Strategy (You Have a To-Do List)
Random posting doesn’t build momentum. A clear content system aligned with your goals does.
📌 Fix it: Have a content strategy that:
Matches your audience and goals
Tracks what works
Evolves weekly
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