5 Social Media Secrets Brands Are Using to Go Viral in 2025

Are you tired of posting to Instagram or TikTok only to hear crickets? The game has changed in 2025, and brands are pulling in millions of views with strategies that nobody’s talking about.

At Market Machine Co, we’ve cracked the code. Here’s what you need to know.

1. Stop Selling. Start Entertaining.

People scroll social media for laughs, inspiration, and jaw dropping moments, not to see ads. Brands going viral in 2025 are blending humour, storytelling, and trending audio to hook audiences in the first 3 seconds.

🎯 Pro Tip: Use a trending sound and pair it with a relatable pain point your customers face.

2. The Power of “Before and After”

Transformation content always wins. Whether it’s a fireplace install, a kitchen reno, or a brand’s growth story, people love to see progress.

🎯 Pro Tip: Film raw, behind the scenes content (polished doesn’t go viral anymore)

3. Reply to Comments With Videos

Want more engagement? Reply to your top comments with a follow up video. TikTok and Instagram push these harder than regular posts, giving you a free boost.

🎯 Pro Tip: Use this strategy to answer FAQs or address funny comments.

4. Post. Post Again. Then Post More.

Consistency beats perfection every single time. Brands posting 3 to 5 times per week are dominating feeds, while sporadic posters get buried.

🎯 Pro Tip: Batch create content so you never run out.

5. Get Local, Then Go Global

2025’s algorithm loves local content. Geo tags, local hashtags, and community shoutouts are helping small brands blow up. Once you’ve hooked your area, the algorithm pushes you further.

🎯 Pro Tip: Start with “Only in [City]” style videos that locals will share.

🚀 Ready to Go Viral?

At Market Machine Co, we create content that gets brands noticed. Let’s make your business the one everyone’s talking about.