From Boring to Viral: How We Transform Local Businesses with Short Form Content

In a world where attention spans are shorter than ever, short form content isn’t just an option for your business, it’s the gateway to relevance, connection, and growth. At Market Machine Co, we specialise in helping Adelaide based businesses turn everyday operations into scroll stopping moments.

Whether it's a go-karting facility, a pub, a physiotherapist, or a tradie running a crew, the mission is the same: create content that feels real, hits fast, and makes people say, "I need to go there." Here's how we do it:

Step 1: Find the Spark

We don’t just show up with a camera. We chat with the business owner, walk through the space, and figure out what makes their brand funny, authentic, or different. That spark is what drives every concept we film.

Example: For Xkarts, we leaned into the chaos of racing with memes like "POV: You said 'I'm not nervous'" or "When your mate spins and you try not to laugh." It’s relatable, fast, and requires zero script.

Step 2: Film Efficiently

We plan and shoot in batches, often capturing 10+ videos in a single shoot. We know time is money, so we make content creation feel more like fun than work.

Our secret sauce: We coach you on camera, bring energy, and handle everything from planning to post. You just show up.

Step 3: Edit for Emotion

Short form isn’t just about trimming things down, it's about emotional hooks. Our edits are tight, paced for the algorithm, and loaded with sounds, subtitles, and moments that keep people watching.

Why it works: We don’t do fluff. We build stories in seconds, and we make sure your brand is remembered.

Step 4: Post & Track Performance

Every client has a tailored posting strategy. We post for you or hand it over with a calendar, whatever works best. Then we track, tweak, and scale what’s working.

Real Results

Our clients consistently report higher engagement, new leads, and better brand awareness. One business gained 10k+ views on a single relatable clip. Another saw walk-ins increase after a behind-the-scenes series.

The Bottom Line

You don’t need a million dollar budget. You just need a team that gets it. At Market Machine Co, we make sure your brand shows up in the feed and sticks in people’s minds.

Ready to turn your business into the next scroll-stopper? Let’s make it happen.